When COVID-19 hit Burundi, UNICEF and partners set to work on a massive communication campaign promoting handwashing with soap to stop the transmission of the virus. Immediately, a serious issue needed to be addressed: how can Burundians practice hand hygiene when many cannot afford buying soap? To help solve this problem, UNICEF approached SAVONOR, the biggest industrial soap producing company in Burundi, and reached an agreement: SAVONOR would reduce its own profit margin in soap production, and UNICEF would further subsidize the production – effectively cutting the price of soap in half. SAVONOR would also use its distribution system to make the soap available all over the country. The soap, called Bururu in the local language Kirundi, is like any other soap SAVONOR manufactures. The only differences are its blue color and the recommended retail price (150 BIF or US$0.08) engraved on each bar.